Lexus’ innovation for innovation’s sake
David Nordstrom, the head of Lexus global branding, talks about the automaker’s “Amazing in Motion” campaign, and how this brand strategy is at its heart a celebration of pure design.
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The Mitsubishi way in Indonesia
What's a Japanese company to do if it wants to succeed in the Indonesian market? Turn to Mitsubishi Corp., which is helping everything from diaper makers to bread bakers in joint ventures that vertically integrate into the country.
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MTR -- doing business beyond Hong Kong trains
Hong Kong's metro operator MTR Corp. is one of the most profitable train companies in the world, thanks mostly to property investments. But the company has far greater ambitions, which include train lines around the world.
Bangkok's 'ghost tower' -- an accidental monument to financial failure
For two decades, the Sathorn Unique Tower has stood as an empty shell on the Bangkok skyline, never finished, but now serving as a stark memorial of sorts to the Asian Financial Crisis and what it did to the region.