Feeding the construction boom
Major buildings are going up across Tokyo, and that means major appetites for the people who work at the sites. One company is on a mission to offer better meals to these crews, one hot bowl of soba at a time.
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Disappearing rice brands
Government changes could mean the end to around 300 region-specific brands of rice that have been developed over decades. But some farmers are working on ways to preserve many of these varieties while keeping them profitable.
A rescue app for cardiac arrest
The minutes before an ambulance arrives can mean life or death, and now there is a smartphone app working to make those crucial minutes count by linking access to AEDs and emergency services nearby for those who have heart attacks.
A specialized app for specialized shoppers
There is a weakness in online shopping -- specific, nuanced desires tend to get lost in the noise of more popular trends. Now an app is here to link smaller shops with more demanding shoppers, and to bring them to the actual stores.
Farmers and consumers come together online over veggies
Apps and startups are letting farmers set their own prices and create direct contacts with supermarkets and restaurants, creating niche markets that also reduces the time it takes for produce to get from field to table.
Appliances for singles
Smaller refrigerators...with wine cellars on top? The market for appliances for those living alone is growing not just because of the abundant number of singles in Japan, but also in large part to novel, compact twists to everyday items.
Obstacle race as company team building
The Spartan Race is billed as "the world's toughest" obstacle race, and it has finally made it to Japan, where some companies are finding it a great chance to get dirty and build office camaraderie,